Principles

How Showcaser is built

The rules we keep

1. No checkout. The sale happens between people.

   No cart, no shipping, no tax, no stock counting. The page gets someone to call, text, visit or ask.

2. Nobody owns your showcase but you.

   No account, no password, no login screen. A key on your devices is the ownership.

3. Nothing comes in that we would have to keep.

   No database, no tracking, no analytics. Visitors leave nothing behind; contact is links, not forms.

4. Layouts are chosen, never written.

   A few layouts made with care, and themes that change colors and type. Every showcase stays good-looking.

5. Fields, not schemas.

   A title, a status, photos and a description, plus fields you rename, hide or add from a few plain types.

6. Your own devices are the whole back office.

   iPhone and iPad next to the thing, the Mac at a desk. There is no web admin.

7. Honest pictures.

   Never invent detail, never generate a background, never enhance. A plain photo of the real thing beats a perfect one of something like it.

8. Words, gently.

   Descriptions take bold, italics, headings, lists and links: enough to give them shape.